Last week Twitter announced that it had doubled the length of the 140-character limit to 280 characters. Twitter has been testing longer tweets since September, and claims the test proved the company’s theory – that giving more people room to tweet results in more engagement.
The company said they want every person around the world to easily express themselves on Twitter and 140 characters doesn’t allow for that. In a recent blog post, Twitter shared some of its product research regarding the 140-character limit.
Interestingly, 9 percent of all tweets today are exactly 140 characters, Twitter says. It’s tough to do that on accident, suggesting that users frequently have to edit their initial thoughts to get them under the limit. (It’s certainly true for me.) Now Twitter hopes to ease that burden by doubling the character limit in what it calls “languages impacted by cramming,” which includes every language except for Japanese, Chinese, and Korean.
This is because in languages like Japanese, Chinese and Korean, you can convey double the amount of information in one character as you can in many other languages, like English, Spanish, Portuguese, or French.
Although longer tweets are great for expressing our thoughts, users do not seem to be warming to longer tweets. Personally, I enjoy Twitter for its short, snappy messages ensuring a quick browse. Longer tweets will simply slow down the process of diving in and out of the news feed. I, for one, believe there is more need for the ability to edit a tweet or better management of trolling.
So, what’s next for Twitter? Users are calling for new features. Let's dream a little together… Here at GD PR & Media we’d love to see a filter button when uploading images or the ability to arrange our Twitter lists. I think these features would make the platform even more powerful and addictive.