Let’s be honest, we live in an age of short attention spans and wide spread obsession with social media platforms. Despite the negative aspects that this digital realm brings with it, if you can effectively harness the many positive aspects of global connectivity, it can serve your brand very well.
One of the most effective ways of communicating with potential clients or customers is visually through video content.
· Facebook users consume over 8 billion videos every day
· More than 500 million hours of video are watched on YouTube every day
· 82% of Twitter users watch video content on Twitter
· 87% of online marketers use video content
Not everyone is blessed with having a visual imagination. Words can be used to describe, but as the saying goes; “a picture paints a thousand words”, so cut out the middle man and use moving pictures. This will mean that you have greater control over how people perceive your brand.
Engaging video content allows people to connect with your brand values in the most visual way possible and everyone is walking around with a small television in their pocket nowadays with smart phones and tablets being the norm.
The next step is to do it well.
There are almost endless different formats and approaches that you can take to creating video content. Whilst mobile devices all have powerful cameras built into them (as well as incredible screen technology for their size), these cameras will always be somewhat limited in what they can achieve (for now anyway).
That said, good cameras do not have to cost a fortune nowadays and you can achieve beautiful filmic footage with a DSLR (stills) style camera and a good lens.
Making beautiful cinematic style footage still relies on traditional camera techniques such as use of depth of field, tasteful lighting and steady camera movement. These are not things that you can generally achieve very easily with a mobile phone camera.
It is the quality of footage that will convey the standout essence of your brand and rise above that of your competitors.
Social media video engagement statistics are predicted to sky rocket in 2018 with the average user watching over an hour of content every day on YouTube. In reaction to this, 65% of marketers are increasing their budgets to create mobile video content in the coming months.