Loneliness is having such an impact on our society that a recent study found that 40% of all older people say that TV is their main source of companionship so this week we launched a campaign on behalf of Promedica24, a national live-in care provider to highlight the issue.
#elfbyhimself shows a 'retired' elf struggling with life on his own following the death of his wife. Over half of all 75 year olds live alone in the UK and the campaign hopes to highlight the many issues that people struggle with as a result.
Other statistics show that loneliness is as bad for your health as smoking 15 cigarettes a day and it increases the risk of mortality by 26%.
David Huckerby, Director at GD PR & Media Ltd said:
‘Loneliness is one of the issues that comes up time and time again and as specialist in the health and social care sector we’re always working on ways to highlight the problem. It has been fantastic to work with Promedica24 on such an important issue and we’ll continue to highlight the issue until more is done to tackle it.’